Most of the food on your table right now. You have no idea where it came from.
That egg you had this morning. The meat in your fridge. The vegetables from the market. Do you know which farm? How they were stored? Most people in Kigali don't. And that's not their fault.
The system was never built to tell them. Until now.
The Problem
Kigali's food system was not built for you.
Every day, millions of Rwandans eat food that has traveled through an invisible, untracked supply chain. Multiple middlemen. Unknown storage conditions. No quality standards.
Families paying premium prices for food they cannot trust. Health-conscious consumers with no real options. A city growing in ambition, but still eating like it's an afterthought.
We saw this problem every day. And we decided we were done waiting for someone else to fix it.
∞
Middlemen in the average Kigali food chain
0%
Of traditional markets share farm origin data
24h
Maximum time from AFM farm to your door
100%
Of our products are traceable to source
Our Mission
We built African Fresh Market because your family deserves to know exactly what they are eating, and exactly where it came from.
African Fresh Market is not a grocery app. It is not another delivery service. It is a completely new food system built from farm to door, designed around one principle: radical transparency.
We partner directly with Rwanda's best farms. We eliminate every unnecessary middleman. We handle packaging, quality control, and delivery ourselves. And we tell you exactly the story behind every product you receive.
Because food is not just fuel. It is health. It is family. It is trust. And in Kigali, that trust has been missing for too long.
About the Company
African Fresh Market is a product and trading platform operated by Tatem Inshunti Group LTD.
African Fresh Market is the consumer-facing brand of Tatem Inshunti Group LTD. The company is engaged in food trading, agricultural commerce, supply chain management, and the operation of digital marketplace platforms connecting farmers and consumers across Rwanda and Africa.
The AFM Promise
Four unbreakable pillars
Freshness
Farm harvested and delivered within 24 hours. No cold storage warehouses. No week-old stock.
Transparency
Every product tells you exactly where it was grown, harvested, and packed. Know your food.
Premium Quality
We source only from Rwanda's finest farms. Rigorous quality checks at every stage. No compromises.
Convenience
Order once. We deliver to your door on your schedule. Free delivery for members. Zero hassle.
The Difference
Traditional market compared to African Fresh Market
Traditional Market
African Fresh Market
Kigali is changing. The way you eat should too.
African Fresh Market is now live in Kigali. Members get priority access, locked-in pricing, and the satisfaction of building something that matters.
- No payment required
- Priority access at launch
- Founding member pricing locked
- Cancel anytime