Legal
Privacy Policy
Last Updated: June 2026
Introduction
This website and services are provided by Tatem Inshunti Group LTD, a company registered in Rwanda, operating under the brand name African Fresh Market. African Fresh Market ("AFM", "we", "our", or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect information when you use our website, mobile applications, marketplace services, and related products. Tatem Inshunti Group LTD is registered in Rwanda with a registered office at KG 182 St19, P.O. Box 3030 Kigali, Imanzi, Bibare, Kimironko, Gasabo, Umujyi wa Kigali. By using African Fresh Market, you agree to the practices described in this Privacy Policy.
Information We Collect
Personal Information
- Full name
- Email address
- Phone number
- Delivery address
- Business information
- Account credentials
Transaction Information
- Orders and purchases
- Payment references
- Delivery information
- Membership subscriptions
Marketplace Information
For vendors and farmers, we may collect:
- Business name
- Farm information
- Product listings
- Verification documents
Technical Information
- Device information
- Browser type
- IP address
- Website usage data
- Cookies and analytics information
How We Use Your Information
- Create and manage accounts
- Process orders and payments
- Facilitate deliveries
- Verify vendors and farmers
- Improve platform performance
- Provide customer support
- Prevent fraud and abuse
- Comply with legal obligations
Payment Information
Payments are processed through authorized payment providers. African Fresh Market does not store complete payment card information on its servers. Payment providers may collect and process payment data according to their own privacy policies.
Information Sharing
We may share information with:
- Delivery and logistics partners
- Payment service providers
- Regulatory authorities where legally required
We do not sell personal information to third parties.
Data Security
We implement reasonable technical and organizational measures to protect user information from unauthorized access, disclosure, or misuse. However, no system can guarantee absolute security.
Cookies
We may use cookies and similar technologies to:
- Improve user experience
- Remember preferences
- Analyze website performance
- Enhance platform functionality
Users may control cookie settings through their browser.
User Rights
Users may:
- Access their information
- Request corrections
- Request account deletion
- Opt out of marketing communications
Requests may be submitted through our contact channels.
Children's Privacy
African Fresh Market is not intended for children under the age of 18.
Changes to this Policy
We may update this Privacy Policy from time to time. Continued use of the platform constitutes acceptance of updated terms.
Contact Us
For privacy-related inquiries, contact:
support@africanfreshmarket.comTatem Inshunti Group LTD · African Fresh Market · KG 182 St19, P.O. Box 3030 Kigali, Rwanda