AFM
RUN CLUB
Run. Connect. Live Fresh.
A community built around movement, wellness, nutrition and meaningful connection in Kigali.
The Community
What is AFM Run Club?
AFM Run Club is more than a running group. It's a community built around movement, wellness, nutrition and meaningful connection in Kigali.
People want motivation and accountability, not only exercise. Fitness becomes more enjoyable when it is social. Healthy living is stronger when movement and nutrition work together. AFM Run Club is designed to be exactly that — a consistent, welcoming community with a clear identity.
The Idea
People live better when they move together.
The Concept
More than a run
Every AFM Run Club experience is designed as a complete wellness journey.
MOVE
Group runs, warm-ups, fitness challenges and active experiences.
REFRESH
Hydration, recovery and post-run refreshment.
NOURISH
Fresh food, healthy snacks and practical nutrition experiences.
CONNECT
Conversation, networking, music and community moments.
The Experience
What happens at AFM Run Club?
A structured experience that makes participants want to return.
ARRIVE
Registration, welcome and community check-in.
WARM UP
Mobility, activation and briefing.
RUN
A welcoming route designed for different levels.
RECOVER
Hydration, stretching and recovery.
CONNECT
Fresh refreshments, conversations and social interaction.
The Community
Who is it for?
A broad, social audience connected by an interest in movement and healthier living.
RUNNERS
Beginners and experienced runners
FITNESS
Gym members, coaches and fitness enthusiasts
YOUNG PROFESSIONALS
Entrepreneurs, professionals and creators
SPORTS
Tennis, basketball, football and other sports communities
CORPORATE
Teams looking for wellness and community experiences
LIFESTYLE
Health-conscious consumers and families
Our Culture
The rules of the club
The goal is consistency, community and enjoyment — not competition alone.
Join the Community
Register for AFM Run Club
Sign up to become part of the AFM Run Club community in Kigali.
African Fresh Market (AFM) · Kigali, Rwanda · 2026